Otley has much to appeal to the visitor. It is a market town with its own special charm, set amidst the beautiful countryside of the Yorkshire Dales and is famous as a T.V. location, having featured regularly in Emmerdale, Heartbeat and D.C.I. Banks amongst others.
The town has a wonderful range of specialist shops, including award-winning butchers, bakers, greengrocers, together with gift and craft shops selling individual and, often home-made, gifts. On market days there are approximately 100 open-air stalls with a variety of goods for sale, including food and household items.